Alex Loveland · Pricing & marketing for photographers
Stop guessing what to charge. Start making money.
I built my boudoir studio to multiple six-figure years from home. Now I teach photographers the exact pricing, booking and selling systems that got me there. Real strategy, real numbers, no fluff.
Emily's year after setting a $75k goal
- $75k goal → $183k
Thought her goal was "realllll ambitious." Then more than doubled it.
EMILY P. · PRICING GUIDE - 100% booking rate
Sold out her remaining dates and signed up 36 women in one weekend.
BRITTANY J. · PHONE SCRIPT - 6 figures by Q2
"HOLY FREAKING SH*T. Alex, I made it!"
BAYLEE · THE GUIDES
Start here
Where are you stuck right now?
Pick the one that sounds like you. Each one is free to start.
Find your real number
Plug in your income goal, expenses and how many clients you can actually handle. The calculator shows the average sale you need, and emails you the plan.
Use the free calculator →Fill your calendar
Model calls, VIP Facebook groups, last-minute openings. The client-getting systems I've used for years live inside the community, with weekly lives to help you run them.
See inside the community →Take the 2-minute quiz
Answer a few questions about where your business is right now and I'll tell you which level fits, and what to do first.
Take the quiz →The community
Get Clients. Make Money.
My paid community for photographers who want a business that supports their life. Everything I used to sell as separate guides now lives here, plus the people, the lives and the tools.
- Weekly live calls with me
- Classroom courses on pricing, marketing and selling
- Tools like the price list builder and phone script builder
- A wins thread full of photographers doing the work
- Level unlocks for showing up, including bonus courses
Standard
$11/monthBe in the room. Starter tools, the pricing calculator, monthly image critique and Q&A calls.
Premium Most members
$44/monthThe tools plus the "what" lessons: price lists, checklists, Last Minute Openings. Enough to get a business started.
VIP
$997/yearThe "how" lessons, my full pricing guide and personal price list, and most live events.
Not sure which? Take the level quiz
The guides
The guides that built thousands of businesses
Every one is based on what I actually do in my own studio, with the real numbers.
On their own
$799 to $1,499
Per guide, bought separately.
Inside Get Clients. Make Money.
From $497
Plus the community, the lives and the tools. VIP members get them included.
Student wins
Don't take my word for it. Take theirs.
"Last year I made like 1k and this year I'm passing 10k."
"I just booked my first $1600 session! She was originally going to book my $950 shoot."
"From April to July I made 3x the amount I made all of last year. I just had a model call session on Sunday and I made $2,202.32!"
"I booked 16 sales from the BFS that I barely had any time to hype."
"I bought the Facebook Group Guide and immediately created my group… Since then I have booked my first-ever paid boudoir session. IT'S ONLY BEEN A WEEK!!"
"The guides fucking work. They work so dang well if you follow them and do the work."
Hey, I'm Alex.
I found boudoir in 2012 and never looked back. I grew a home-based studio into multiple six-figure years, and when other photographers kept asking how, I started a Facebook group to show them. That group grew to 15,000 photographers.
I'm a worldwide wanderer, spiritual af, and I will always show you the real numbers. My goal is simple: you charging what you're worth and building a business that pays for the life you want.
xo Alex
Free download
Grab The Gold Mine
My free PDF of money-making ideas for photographers, plus new tools and trainings in your inbox. Two emails a week, max.
Questions
Good questions
Is this only for boudoir photographers?
No. Boudoir is where I built my business, but the pricing, marketing and selling systems work for every genre: family, weddings, pets, seniors, newborns, maternity, branding and more.
What does it cost to get started?
The pricing calculator and level quiz are free. The community starts at $11 a month, Premium is $44 a month, and VIP is $997 a year.
Can I still buy your guides on their own?
Yes. Each guide is $799 to $1,499 on its own. Inside Get Clients. Make Money. they start at $497, and VIP members get them included.
Where should I start?
Run your numbers in the free pricing calculator first. If you're not sure which level fits, take the 2-minute level quiz.
Get Clients. Make Money.
Real strategy · Real numbers · A business that supports your life
Thanks Universe, more please!
